Cody Michael Loyer

Senior Marketing Operations Manager

Raleigh, US.

About

Seasoned Marketing Operations professional with expertise in revenue operations, analytics, marketing automation, and cross-functional collaboration. Proven track record driving efficiency and revenue at high-growth SaaS and cybersecurity companies such as Celigo, Devo, and SecurityScorecard.

Work

Celigo, Inc.

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Senior Marketing Operations Manager

Redwood City, California, US

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Summary

Leading marketing operations and revenue operations strategies in a mid-sized SaaS (integration platform) company based in Redwood City, CA.

Highlights

Manage marketing operations for Celigo, including process improvement, automation, and analytics to support revenue growth.

Collaborate cross-functionally with RevOps, Sales, Product Marketing, and Content teams to align campaigns with pipeline objectives.

Devo

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Senior Marketing Operations & Analytics Manager

Boston, Massachusetts, US

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Summary

Directed marketing operations and analytics at a cybersecurity analytics SaaS company in Boston.

Highlights

Oversaw analytics initiatives to drive campaign performance, reporting, and marketing ROI.

Built frameworks for data-informed decision making and streamlined operations.

SecurityScorecard

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Manager, Marketing Operations

New York, New York, US

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Summary

Managed marketing operations for a cybersecurity SaaS firm in New York.

Highlights

Implemented revenue operations processes to support lead management and demand generation.

Enhanced campaign tracking and reporting infrastructure to optimize performance.

Upmetrics

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Marketing Operations Manager

San Francisco, California, US

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Summary

Led marketing operations at a desktop computing software startup in San Francisco.

Highlights

Built operational processes for demand generation and campaign execution.

Managed marketing technology stack to support growth initiatives.

MercuryGate

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Marketing Operations Analyst

Cary, North Carolina, US

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Summary

Supported marketing operations and analytics at a transportation software firm based in Cary, NC.

Highlights

Delivered reporting and analytics to inform marketing strategy.

Collaborated with cross-functional teams across sales and marketing.

MercuryGate

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Customer Success Manager

Cary, North Carolina, US

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Summary

Led customer success initiatives at a logistics software company.

Highlights

Managed customer relationships and ensured adoption of solutions.

Facilitated onboarding and support for enterprise clients.

MercuryGate

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Business Development Representative

Cary, North Carolina, US

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Summary

Developed business opportunities in logistics and software solutions.

Highlights

Generated leads and qualified prospects for business growth.

Worked in a hybrid role across sales and partnerships.

Total Quality Logistics

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Logistics Account Executive

Cincinnati / Nashville, Ohio / Tennessee, US

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Summary

Managed logistics accounts and grew client relationships in the trucking sector.

Highlights

Served clients across Cincinnati and Nashville to optimize freight operations.

Achieved sales targets through strategic account management.

Northwestern Mutual

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Holistic Financial Representative

Kalamazoo, Michigan, US

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Summary

Provided comprehensive financial planning in Kalamazoo, MI.

Highlights

Served clients with financial solutions and planning.

Delivered personalized financial advice and services.

Education

Western Michigan University

Kalamazoo, Michigan, United States of America
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Bachelor of Business Administration Business Administration (Economics, Entrepreneurship, Finance) Grade: 3.5 GPA

CIMBA (Italy)

Paderno del Grappa, Veneto, Italy
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Post‑Secondary Program Finance / Financial Management

Skills

Marketing Operations

HubSpot, Marketo, marketing automation, lead management, demand generation.

Data & Analytics

SQL, data analysis, reporting, data visualization, marketing analytics.

Revenue Operations

revenue operations, RevOps, cross‑functional collaboration.

Project Management & Agile

agile methodologies, project management, Jira, smartsheet.